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Passion Projects

Selected work I've done for academic purposes. Need more samples of academic writing I've done? Feel free to reach out at

Work I've done for previous employers can be found in the pictures on the resumé tab.

Beats Headphones

IMC Plan 2020 - Post Grad Project

Was tasked to pick a brand, a challenge, and create an Integrated Marketing Communications Plan complete with creative and media strategies, storyboard and budget. 

Came up with three different ideas under the umbrella theme #BeatCOVID19wDrDre.


Strategic Brief 2020 - Post Grad Project

Was tasked to come up with a strategic brief for any e-commerce company. Chose Wayfair and conducted a brand, market, and SWOT analysis. Looked at their digital presence and business model in depth. Identified key challenges and recommendations to better align themselves in the digital space.

Globe Telecom, Inc.

Marketing Plan - Undergraduate Thesis

Took an internship with the leading telecommunications provider in The Philippines. My thesis group and I identified key trends and conducted a target market, situational, competitor and SWOT analysis. 

This led to us developing strategies and recommendations the company could pursue. Two of the four suggestions ended up being the foundation for national campaigns the company launched.

Presentation Decks


Presentation decks I've designed for different courses in my post graduate program.

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