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Resume

Experience

2022-Present

Marketing Manager

Toronto, Ontario

* Content Marketing – Creates and implements end-to-end content management - website migration, copy, design, and strategy for digital, spanning the content schedule, SEO friendly blogs, social media, email marketing and webpages. Social engagement up by 379% and followers up by 835%.

* Project and Budget Management – Handles 6-8 projects and events in various stages at a given time. Creates detailed forecasts and manages $750,000+ USD budget allocating to event, collateral, and merchandise spend. Offered a project management position but turned it down due to preference.

* PR - Orchestrated impactful publicity initiatives resulting in heightened brand visibility. Utilized prowly, created pitch decks and press releases, secured speaking engagements and panel opportunities, and secured guest spots on podcasts to amplify brand presence. Successfully secured speaking 5 speaking opportunities for 2024. Consistently generates an estimated media coverage reach of 600,000 monthly.
* Spearheaded the migration from the old website to the new website, crafting compelling copy and frameworks based on data-driven insights and heat maps. Ensured adherence to best SEO practices to enhance online visibility and user experience.​

* Sales support - Oversees the creation of webpages, lead generation landing pages and business enablement material. Collaborates with internal and external stakeholders to ensure satisfaction, effectiveness, and goal alignment. Introduced the use of QR codes to minimize cost and guarantee timely information. Received an internal award for work produced for the business enablement team.

2022

CRM Marketing Specialist

Toronto, Ontario

* Liaised with different departments to ensure enhanced product visibility on high ticket items
* Strategized and built over 40 EN and FR BAU email campaigns and 4 A/B email tests sent to 740,000 people resulting in $11,500 in revenue.
* Spearheaded the overhaul of the customer reactivation journey, aligning with business goals and industry trends to obtain heightened conversion.
* Created a cohesive integrated marketing approach that involved CRM emails, content, paid social & organic social.
* Acted as the lead and point person for a virtual event covering not only the CRM marketing strategy but also the logistics, liaising with the product and merchandising team, web channel outlets and organic social media promotion. Event garnered 68 active participants.
* Headed back to school campaigns and messaging on CRM efforts - aligning with the business to create acquisition offers and strategies.

2021-2022 

Marketing Communications Lead

Toronto, Ontario

Hired as the Marketing Communications Lead to drive awareness and engagement in key audiences, and oversee all communications pieces (emails, blogs, and social media).

* Consistently initiated, executed and managed 5-7 campaigns and projects at a given time

* Improved brand reputation on TrustPilot (2.6 to 4.8) in 4 months through different initiatives targeting customers 

* Aligned with different stakeholders to create the seasonal and day to day calendar. Oversaw content on all existing channels.
* Integrated over-all marketing campaigns, provided thought leadership on trends, managed social media efforts on a day-to-day basis, and tracked and evaluated outcome through data, analytics and KPIs. Increased social media following by 2,900, engagement by 40%.​

* Performed thorough market research and competitive analysis to understand and communicate product value propositions

* Developed 30+ customer lifecycle and campaign based emails

* Spearheaded communications efforts around COVID messaging and reassurance campaigns

* Effectively manages internal and external stakeholders in multiple projects 

* Became the marketing liaison, bridging the loyalty and marketing teams, putting forth initiatives that help create and maintain loyal customers. | 10+ email campaigns, 5 launched websites (secure and public)

* Core Value award nominee for "Passion" and "Quality" within the first year working in the company

2020 

PR & Social Media Intern

Toronto, Ontario

Helped plan social media calendar and created content for digital presence, conducted media audits, researched prospective and current client industries, assisted with media training development for different clients across industries and coordinated with High Schools across Canada to ensure the success of renowned national scholarship.

* Created tracking system for national campaign allowing better monitoring, cutting time needed to analyze by half
* Secured media interviews for clients that led to top tier coverage for client campaigns
* Developed proposals for prospective clients that provided in-depth context for areas of opportunity helping to better position the firm

2019-2020

Marketing Intern

Toronto, Ontario

Created and curated content for social media posts, analyzed performance benchmarks & KPIs, and suggested initiatives for growth in digital presence.


* Started the company’s Instagram page; created content and handled the account from creation until August 7, 2020
* Handled the company’s Facebook account from December 2019 - August 2020
* Created a marketing plan to boost company’s digital presence

2018-2019

Marketing Manager

Hong Kong

Created, coordinated and implemented meatmarket.hk’s overall marketing and business development program and initiated activities to generate new and repeat business

* Spearheaded new initiatives that reached out to the expat market and Asia Pacific speaking market in Hong Kong
* Developed and implemented social media and digital marketing strategy and content
* Handled social media sites, blogs, and made sure digital presence is evident

* Initiated and handled all influencer marketing partnerships
* Negotiated, liaised, and followed-through with advertising partners
* Initiated, launched, coordinated different offline and online marketing campaigns
* Acted as the lead in internal and external events the company launched and joined
* Worked closely with CEO, CIO, and Retail Manager

2017-2018

Sales Manager

Hong Kong

Sales head for Angloinfo Manila.

* Identified leads, formulated strategic partnerships and worked with companies across Asia ensuring said brands achieve the best possible exposure and representation
* Maintained and enhanced current relationship with partnered companies
* Formed 8 successful partnerships in 6 months generating profit for the company

2016-2016

Marketing Intern

Manila, Philippines

Worked under loyalty and retention in consumer mobile marketing – postpaid.

* Handled the final execution of a project on paperless billing, created reports on customer sustainability and retention, and made decks for final presentation

* Made a marketing plan based on consumer research with product and marketing propositions the company considered to stay ahead in the Philippine market;

2/4 propositions were executed nationwide

2016-2016

Marketing Specialist

Manila, Philippines

Marketing Internship: Worked directly with the CEO in creating and handling the company's marketing campaigns

* Managed day to day marketing activities, social media accounts, and promotions
* Initiated marketing campaigns for branding and was able to increase online following by 50%
* Innovated and set the company's marketing standard in digital media content creation (Wordpress and website)
* Designed collaterals and creative publicity materials
* Headed and took charge of events (logistics pre-event, and actual event program flow) the company launched and joined
* Human Resources - Assisted in incoming internship applicant's interview process

Education

2019 - 2020

Humber College

Post Graduate - Global Business Management | Honours Graduate

Toronto, ON

Completed a post-graduate program in Global Business Management at Humber College with honours. GPA = 89.5

Classes taken include: Integrated Marketing Communications, Global Marketing Management, Business Strategy, Digital Business Management, Project Management, Human Resources, Management Statistics, Economics, Computer Analytics, Business Research, Canadian Business Law, Fundamentals of Marketing, Managerial Accounting and Finance, Organizational Behavior, World Geographies and Cultures, Supply Chain Management, etc

The classes I've taken up taught me valuable lessons to add to my current skillsets. It has also reinforced and refreshed my memory on some subjects I haven't taken up over the years. Being in the marketing field for a while, the diversity of the courses taken has made me more adaptable in the Canadian business sector.

2012-2016

De La Salle University-Manila

Bachelor's in Marketing Management | Dean's Lister

Toronto, ON

Completed a specialized marketing and general business management program - gained knowledge in various functions

Classes taken include: Marketing Management: Digital Marketing, Sales Management, Event Marketing, Business and Marketing Research, Product and Brand Marketing, Hospitality and Tourism Marketing, Promotions, etc., Basic and Managerial Accounting, Strategic Management, Operations Management, Organizational Behavior, Human Behavior Development, and Strategic Management


* Worked, spearheaded and managed teams and projects related to leadership development, business development, partnerships, team management, and events planning

The classes I've taken up have served as a strong foundation and has carried over to my work experience. Moreover, the diversity of the courses I've taken has made me flexible and adaptable in the business sector and the specialization in marketing has made me strive to learn and keep up with the trends to further enhance one's presence.

Education

2019 - 2020

Humber College

Post Graduate - Global Business Management | Honours Graduate

Toronto, Ontario

Completed a post-graduate program in Global Business Management at Humber College with honours. GPA = 89.5

Classes taken include: Integrated Marketing Communications, Global Marketing Management, Business Strategy, Digital Business Management, Project Management, Human Resources, Management Statistics, Economics, Computer Analytics, Business Research, Canadian Business Law, Fundamentals of Marketing, Managerial Accounting and Finance, Organizational Behavior, World Geographies and Cultures, Supply Chain Management, etc

The classes I've taken up taught me valuable lessons to add to my current skillsets. It has also reinforced and refreshed my memory on some subjects I haven't taken up over the years. Being in the marketing field for a while, the diversity of the courses taken has made me more adaptable in the Canadian business sector.

2012-2016

De La Salle University-Manila

Bachelor's in Marketing Management | Dean's Lister

Manila, Philippines

Completed a specialized marketing and general business management program - gained knowledge in various functions

Classes taken include: Marketing Management: Digital Marketing, Sales Management, Event Marketing, Business and Marketing Research, Product and Brand Marketing, Hospitality and Tourism Marketing, Promotions, etc., Basic and Managerial Accounting, Strategic Management, Operations Management, Organizational Behavior, Human Behavior Development, and Strategic Management


* Worked, spearheaded and managed teams and projects related to leadership development, business development, partnerships, team management, and events planning

The classes I've taken up have served as a strong foundation and has carried over to my work experience. Moreover, the diversity of the courses I've taken has made me flexible and adaptable in the business sector and the specialization in marketing has made me strive to learn and keep up with the trends to further enhance one's presence.

Selected Work and Volunteer Experience

Made an Integrated Marketing Communications Plan for Beats Headphones and presented to the professor who is a former promotions senior manager of Kraft Foods Canada. Got full marks and a recommendation.

Speaker: Learn-Talk-Do – Australian Association of Hong Kong – Delivered sessions on social media and photography

Speaker/Facilitator: Dove: I am Beautiful Campaign – Wishcraft x Spark Philippines – Delivered volunteer sessions and seminars on confidence and women empowerment to children

Mentor/Facilitator: Acted as a 'Soul Sister' in the Inspired by Her Conference Toronto by The BeaYOUtiful foundation. Volunteers throughout the program consistently throughout the year.

Skills and Personal Background

An effective communicator and leader with strong analytical, administrative, and organization abilities.

Strong written and verbal communication skills in English and Tagalog.

Seasoned in market & consumer research, and market & competitor analysis.

Thrives in working collaboratively in a team while maintaining a great attitude in a professional setting – both in person and virtually.

Highly motivated, diligent, passionate, proactive, and open to criticism.

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