Resume
Experience
2022-2025
Marketing Manager
Toronto, Ontario
Developed a storyboard and scripted a commercial from concept to completion. Managed the entire production process, ensuring deadlines were met and maintaining vision alignment with stakeholders.
* Spearheaded the migration from the old website to the new website, crafting compelling copy and frameworks based on data-driven insights and heat maps. Ensured adherence to best SEO practices to enhance online visibility and user experience.​
Created landing pages that the brochure QR codes redirect to, encouraging lead capture.
Developed a storyboard and scripted a commercial from concept to completion. Managed the entire production process, ensuring deadlines were met and maintaining vision alignment with stakeholders.
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Content Marketing - Led full-funnel content strategy across web, SEO, email, social media, and landing pages. Spearheaded a full website migration using data-driven insights and heat maps, ensuring SEO and UX best practices. Managed end-to-end content calendar and production process, including blogs, emails, and AI-generated assets (ChatGPT, Jasper).
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Drove a 379% increase in social media engagement and an 835% increase in followers, while supporting outbound campaigns through HubSpot and Amplemarket - contributing to the conversion of one of the company’s largest clients.
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Website & Landing Pages - Created and optimized multiple webpages and ISV-focused lead-gen landing pages. Used QR codes to enable real-time access to marketing materials while cutting costs. Ensured consistency across all digital touchpoints.
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Public Relations - Developed and executed PR campaigns using Prowly, including press releases, pitch decks, and media outreach. Secured 5 speaking engagements and podcast guest appearances in 2024, significantly boosting industry visibility.
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Generated consistent monthly media coverage reaching ~950,000, strengthening the brand’s public presence and executive thought leadership.
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Event Marketing - Planned and executed 20+ tradeshows, 2 client-exclusive events, and 2 internal events. Owned all aspects from concept development and vendor coordination to contract negotiation, PR, budget planning, and post-event analysis.
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Collaborated closely with sales to ensure events delivered high-quality leads and strategic partnerships, reinforcing the sales pipeline.
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Sales Enablement - Oversaw the development of brochures, pitch decks, tutorials, and product collateral to support BDRs and account teams. Led internal onboarding and enablement content strategy.
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Earned an internal award for impactful enablement work and introduced QR code integrations to improve efficiency and delivery.
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Project & Budget Management - Managed 40+ concurrent projects across marketing, events, and operations. Developed detailed forecasts and maintained oversight of an $850,000+ USD annual marketing budget, allocating for collateral, events, and merchandise.
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Was offered a project manager position due to strong organizational skills and cross-functional collaboration but chose to remain focused on strategic marketing.
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Cross-Functional Leadership - Worked closely with internal teams (Leadership, Sales, Enablement, Product, Design) and external vendors to align messaging, timelines, and brand voice across all channels and campaigns.
2022
CRM Marketing Specialist
Toronto, Ontario
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Email Marketing & CRM Strategy - Strategized, built, and launched 40+ bilingual (EN/FR) BAU email campaigns and conducted 4 A/B tests sent to 740,000+ recipients, generating $15,500 in revenue.
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Spearheaded the overhaul of the customer reactivation journey, aligning messaging with business goals and seasonal trends to increase acquisition and conversion.
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Led CRM efforts for seasonal initiatives, including Back-to-School campaigns, crafting promotional messaging and acquisition offers that resonated with key audience segments.
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Created a cohesive CRM approach integrated with content marketing, paid social, and organic social, ensuring consistency across all customer touchpoints.
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Cross-Functional Collaboration - Liaised with product, merchandising, and web teams to ensure high-ticket items received enhanced visibility across CRM channels and digital platforms.
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Acted as the lead point person for a cross-functional virtual event, overseeing CRM marketing strategy, internal logistics, and alignment across product, merchandising, web, and social channels - resulting in 68 active participants and expanded reach through organic promotion.
Video can be found on the link below. This is after a tour I specifically went on. Did the outreach, conceptualizing and cutting.
Access video through link below
Oversaw the creation of this piece along with the different stories on the road. https://online.fliphtml5.com/khjhv/rmrl/#p=24
Video can be found on the link below. This is after a tour I specifically went on. Did the outreach, conceptualizing and cutting.
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Integrated Campaign Management
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Consistently led 5-7 integrated marketing campaigns at a time across paid, owned, earned, and shared channels - including email, blog, social, influencer, PR, contests, and print media.
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Developed and deployed 30+ lifecycle and campaign-based emails, including COVID reassurance communications that helped retain and reassure customer segments.
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Initiated and launched 5 secure and public websites, aligning closely with cross-functional teams across product, loyalty, and web.
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Brand & Social Strategy
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Owned the social media strategy, day-to-day management, and seasonal content planning across all platforms.
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Increased follower base by 32% and boosted engagement by 40%, while moving 200+ leads further down the sales funnel.
Integrated social and email marketing efforts with broader campaign messaging to ensure consistency and maximize impact.
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Customer Experience & Reputation Management
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Improved EF’s TrustPilot rating from 2.6 to 4.8 in just four months through targeted customer communications, loyalty initiatives, and support alignment.
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Acted as a bridge between the marketing and loyalty teams - developing programs and email journeys that helped foster stronger customer retention and satisfaction.
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Content, Research & Thought Leadership
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Performed market research and competitor analysis to shape messaging strategy and better position EF’s products.
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Contributed thought leadership around campaign trends, digital strategy, and platform performance using insights from analytics and KPIs.
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Collaboration & Recognition
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Worked cross-functionally with internal stakeholders across product, sales, and operations to align messaging and priorities.
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Recognized as a Core Value Award nominee for “Passion” and “Quality” during the first year for consistently impactful contributions.
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Brown & Cohen's Instagram post for Women's Wednesday
Brown & Cohen's Instagram post for Women's Wednesday
Brown & Cohen's Instagram post for Women's Wednesday
Brown & Cohen's Instagram post for Women's Wednesday
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Assisted in planning and developing the social media content calendar, creating posts and digital assets to support client visibility and engagement across platforms.
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Conducted media audits and performed industry research for both current and prospective clients to inform campaign strategy and media positioning.
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Supported the creation of media training materials tailored to clients across various industries, helping them prepare for interviews and public speaking engagements.
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Coordinated with high schools across Canada to support the successful execution of a nationally recognized scholarship program, driving participation and national reach.
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Developed a tracking and reporting system for a major national campaign, improving efficiency and reducing reporting time by 50%.
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Secured media interview placements that led to top-tier coverage for client campaigns across broadcast, print, and digital outlets.
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Contributed to the development of client proposals, providing detailed research and strategic insights to identify areas of opportunity and strengthen the firm’s positioning in new business pitches.
2019-2020
Marketing Intern
Toronto, Ontario
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Created and curated content for social media platforms, monitored performance metrics, and provided recommendations to improve digital engagement and reach.
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Launched and managed the company’s Instagram account, overseeing content strategy and execution from inception through August 2020.
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Maintained the Facebook page from December 2019 to August 2020, driving consistent brand messaging and audience interaction.
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Developed a comprehensive marketing plan focused on strengthening the company’s digital presence, including content recommendations, platform expansion strategies, and engagement benchmarks.
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Directed a team of four in developing and executing integrated marketing and business development strategies to drive both new and repeat business.
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Spearheaded initiatives targeting the expat and Southeast Asian markets in Hong Kong, resulting in increased brand visibility and cross-cultural engagement.
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Developed and implemented paid and organic campaigns across Facebook, Instagram, and LinkedIn, alongside content creation for blogs and newsletters - growing the social following by 50% and increasing sales by 26%.
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Built and nurtured a brand community of 200+ active members, leading exclusive events and engagement strategies that drove a 40% increase in repeat purchases.
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Led all influencer marketing partnerships, from identification and negotiation to activation and performance tracking.
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Coordinated and launched multiple offline and online campaigns, ensuring alignment with brand goals and seasonal marketing pushes.
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Acted as the lead in planning and executing internal and external events, reinforcing brand presence and customer loyalty.
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Negotiated with and managed advertising and media partners to expand reach while optimizing spend.
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Worked closely with the CEO, CIO, and Retail Manager to align marketing efforts with overall business strategy and operational goals.
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Oversaw the company’s full digital presence, ensuring consistency and effectiveness across all platforms and content channels.
Sales Head for Angloinfo Manila
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Identified and pursued strategic leads, building partnerships with companies across Asia to maximize brand visibility and market reach.
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Managed and strengthened relationships with existing partners to ensure continued collaboration and client satisfaction.
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Secured 8 new partnerships in just 6 months, contributing directly to company revenue and business growth.
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Collaborated with cross-functional teams to align partnership opportunities with editorial, marketing, and business goals.
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Supported the postpaid loyalty and retention team within the Consumer Mobile Marketing division.
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Led the final execution phase of a paperless billing initiative, contributing to sustainability goals and improved customer retention.
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Compiled and analyzed data to produce reports on customer behavior, retention trends, and sustainability efforts.
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Created and presented decks to internal stakeholders to support strategic decision-making.
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Developed a marketing plan based on consumer research, including product and promotional proposals aimed at strengthening Globe’s competitive position in the Philippine market.
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2 out of 4 proposed initiatives were approved and executed nationwide, demonstrating strong strategic alignment and market relevance.
As the company has shut down, I only have screenshots of some articles I've written up for them. Click below for the full document.
As the company has shut down, I only have screenshots of some articles I've written up for them. Click below for the full document.
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Worked directly with the CEO to conceptualize and execute marketing campaigns that aligned with the company’s branding and growth objectives.
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Managed day-to-day marketing operations, including social media accounts, promotional initiatives, and campaign execution.
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Launched and led digital marketing campaigns that increased the company’s online following by 50%.
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Established the company’s standard for digital content creation, including blog development on WordPress and website updates.
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Designed branded collaterals and creative assets for digital and print promotion.
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Led event coordination efforts, managing pre-event logistics and overseeing the on-site execution and program flow for both hosted and partnered events.
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Provided support to Human Resources by assisting in the interview and onboarding process for new intern applicants.
Education
2019 - 2020
Humber College
Post Graduate - Global Business Management | Honours Graduate
Toronto, ON
Completed a post-graduate program in Global Business Management at Humber College with honours. GPA = 89.5
Classes taken include: Integrated Marketing Communications, Global Marketing Management, Business Strategy, Digital Business Management, Project Management, Human Resources, Management Statistics, Economics, Computer Analytics, Business Research, Canadian Business Law, Fundamentals of Marketing, Managerial Accounting and Finance, Organizational Behavior, World Geographies and Cultures, Supply Chain Management, etc
The classes I've taken up taught me valuable lessons to add to my current skillsets. It has also reinforced and refreshed my memory on some subjects I haven't taken up over the years. Being in the marketing field for a while, the diversity of the courses taken has made me more adaptable in the Canadian business sector.
2012-2016
De La Salle University-Manila
Bachelor's in Marketing Management | Dean's Lister
Toronto, ON
Completed a specialized marketing and general business management program - gained knowledge in various functions
Classes taken include: Marketing Management: Digital Marketing, Sales Management, Event Marketing, Business and Marketing Research, Product and Brand Marketing, Hospitality and Tourism Marketing, Promotions, etc., Basic and Managerial Accounting, Strategic Management, Operations Management, Organizational Behavior, Human Behavior Development, and Strategic Management
* Worked, spearheaded and managed teams and projects related to leadership development, business development, partnerships, team management, and events planning
The classes I've taken up have served as a strong foundation and has carried over to my work experience. Moreover, the diversity of the courses I've taken has made me flexible and adaptable in the business sector and the specialization in marketing has made me strive to learn and keep up with the trends to further enhance one's presence.
Education
2019 - 2020
Humber College
Post Graduate - Global Business Management | Honours Graduate
Toronto, Ontario
Completed a post-graduate program in Global Business Management at Humber College with honours. GPA = 89.5
Classes taken include: Integrated Marketing Communications, Global Marketing Management, Business Strategy, Digital Business Management, Project Management, Human Resources, Management Statistics, Economics, Computer Analytics, Business Research, Canadian Business Law, Fundamentals of Marketing, Managerial Accounting and Finance, Organizational Behavior, World Geographies and Cultures, Supply Chain Management, etc
The classes I've taken up taught me valuable lessons to add to my current skillsets. It has also reinforced and refreshed my memory on some subjects I haven't taken up over the years. Being in the marketing field for a while, the diversity of the courses taken has made me more adaptable in the Canadian business sector.
2012-2016
De La Salle University-Manila
Bachelor's in Marketing Management | Dean's Lister
Manila, Philippines
Completed a specialized marketing and general business management program - gained knowledge in various functions
Classes taken include: Marketing Management: Digital Marketing, Sales Management, Event Marketing, Business and Marketing Research, Product and Brand Marketing, Hospitality and Tourism Marketing, Promotions, etc., Basic and Managerial Accounting, Strategic Management, Operations Management, Organizational Behavior, Human Behavior Development, and Strategic Management
* Worked, spearheaded and managed teams and projects related to leadership development, business development, partnerships, team management, and events planning
The classes I've taken up have served as a strong foundation and has carried over to my work experience. Moreover, the diversity of the courses I've taken has made me flexible and adaptable in the business sector and the specialization in marketing has made me strive to learn and keep up with the trends to further enhance one's presence.
Selected Work and Volunteer Experience
Made an Integrated Marketing Communications Plan for Beats Headphones and presented to the professor who is a former promotions senior manager of Kraft Foods Canada. Got full marks and a recommendation.
Speaker: Learn-Talk-Do – Australian Association of Hong Kong – Delivered sessions on social media and photography
Speaker/Facilitator: Dove: I am Beautiful Campaign – Wishcraft x Spark Philippines – Delivered volunteer sessions and seminars on confidence and women empowerment to children
Mentor/Facilitator: Acted as a 'Soul Sister' in the Inspired by Her Conference Toronto by The BeaYOUtiful foundation. Volunteers throughout the program consistently throughout the year.
Skills and Personal Background
An effective communicator and leader with strong analytical, administrative, and organization abilities.
Strong written and verbal communication skills in English and Tagalog.
Seasoned in market & consumer research, and market & competitor analysis.
Thrives in working collaboratively in a team while maintaining a great attitude in a professional setting – both in person and virtually.
Highly motivated, diligent, passionate, proactive, and open to criticism.